Getting the craft beer story outside the craft beer bubble
I think craft beer is an amazing story in Alberta. I wouldn’t have written a book on the subject if I didn’t.
I has it all: passionate Albertans, entrepreneurship, local ingredients, creativity, growth, risk, national and international acclaim.
This is why I try to get that story into a wide variety of forums, rather than just craft beer media outlets. (I know I’m not the only one doing this; just look at Jason van Rassel’s work in Edify every month.) I really believe that the makings of our craft beer industry show a new way forward in this province. Just sayin’.
I was very pleased, then, to be able to tell that story in the spring 2021 issue of AMA Insider. In addition to editor Craig Moy, I owe thanks to
- Jordan Ramey of Olds College’s Brewmaster and Brewery and Operations Management program
- Matt Hamill of Red Shed Malting
- Natasha Peiskar of Establishment Brewing
- Shane Groendahl of Blindman Brewing
- Blair Berdusco of Alberta Small Brewers Association
- and Zane Christensen and Cameron French of Alley Kat Brewing
for helping to tell the tale and spread the word about one of the most exciting industries to hit Alberta in decades: barley refining.