Inside craft beer with AMA Insider

Getting the craft beer story outside the craft beer bubble

I think craft beer is an amazing story in Alberta. I wouldn’t have written a book on the subject if I didn’t.

I has it all: passionate Albertans, entrepreneurship, local ingredients, creativity, growth, risk, national and international acclaim.

This is why I try to get that story into a wide variety of forums, rather than just craft beer media outlets. (I know I’m not the only one doing this; just look at Jason van Rassel’s work in Edify every month.) I really believe that the makings of our craft beer industry show a new way forward in this province. Just sayin’.

I was very pleased, then, to be able to tell that story in the spring 2021 issue of AMA Insider. In addition to editor Craig Moy, I owe thanks to

for helping to tell the tale and spread the word about one of the most exciting industries to hit Alberta in decades: barley refining.

Thank you Culinaire magazine for kind words about my new book, Tapping the West

The July/August issue of Culinaire, a respected Alberta food and drink magazine, came with a snack-size review of my new book, Tapping the West: How Alberta’s Craft Beer Industry Bubbled Out of an Economy Gone Flat.

If you like, you can read it online, where the entire issue is posted. The review is on page 48. It’s short but sweet, and kindly recognizes that the book is about more than just some dude trying to pass off brewery-hopping as research. Not that I didn’t. Just not for 300-plus pages. Maybe only 30 pages.

In any case, I am very grateful that the editors made space for me in the issue, and that they enjoyed the book.