Here’s a secret: What I really wanted to be in life was a short story writer. I love the form, the way its masters can say so much in so few words. It is a profoundly compact space in the world of fiction, and I would have loved to be among its inhabitants.
But, you know, life. Writing about short stories, though, is all right too — especially when they’re on the sides of cans of awesome craft beer.
Many thanks to Edify magazine for letting me contribute a short article to the March 2022 issue about an amazing partnership between Edmonton writer and editor Jason Lee Norman and Lacombe’s Blindman Brewing that is getting local writing into the community in a unique (and tasty) way.
To explain much more here would run counter to my past ambitions to keep things short but impactful. A guy can still hope, right?
Getting the craft beer story outside the craft beer bubble
I think craft beer is an amazing story in Alberta. I wouldn’t have written a book on the subject if I didn’t.
I has it all: passionate Albertans, entrepreneurship, local ingredients, creativity, growth, risk, national and international acclaim.
This is why I try to get that story into a wide variety of forums, rather than just craft beer media outlets. (I know I’m not the only one doing this; just look at Jason van Rassel’s work in Edify every month.) I really believe that the makings of our craft beer industry show a new way forward in this province. Just sayin’.
I was very pleased, then, to be able to tell that story in the spring 2021 issue of AMA Insider. In addition to editor Craig Moy, I owe thanks to