Tag: red deer

Inside craft beer with AMA Insider

Getting the craft beer story outside the craft beer bubble

I think craft beer is an amazing story in Alberta. I wouldn’t have written a book on the subject if I didn’t.

I has it all: passionate Albertans, entrepreneurship, local ingredients, creativity, growth, risk, national and international acclaim.

This is why I try to get that story into a wide variety of forums, rather than just craft beer media outlets. (I know I’m not the only one doing this; just look at Jason van Rassel’s work in Edify every month.) I really believe that the makings of our craft beer industry show a new way forward in this province. Just sayin’.

I was very pleased, then, to be able to tell that story in the spring 2021 issue of AMA Insider. In addition to editor Craig Moy, I owe thanks to

for helping to tell the tale and spread the word about one of the most exciting industries to hit Alberta in decades: barley refining.

A short tour of “Albeerta”

Here’s a taste of what the province’s craft beer boom has on tap

Troubled Monk, Red Deer Alberta craft brewerySince December 2013, when the provincial government lifted minimum production requirements for Alberta brewers, the local beer industry has been booming.

Join me on a short but sweet (and sometimes a little bitter – you know what hops can be like) tour through a small portion of what’s on tap across what’s becoming affectionately known as “Albeerta.”